Tag: Marketing

Agent Reboot: One-Day REALTOR® Marketing Training Event Comes to Los Angeles and San Diego











Alameda, CA (Vocus) July 29, 2010

Calling all Southern California real estate agents! Inman News, the leader in independent real estate news and technology, will be bringing Agent Reboot to Los Angeles and San Diego this August.

Agent Reboot is a hands-on training day for newer agents or seasoned professionals in Southern California. This one day, fast-paced program, will equip agents and REALTORS® with the latest in social media, business development, technology and marketing skills to help them be more successful in 2010 and beyond. Nicole Nicolay, Founder & CCO of Agent Evolution, will emcee both the Los Angeles and San Diego events.

Agent Reboot L.A. will be held August 5th from 9am to 3pm at UCLA in the Ackerman Union Grand Ballroom.

Agent Reboot San Diego will be held August 25th from 9am to 3pm at the Town & Country Resort in San Diego.

Topics included in each program:

Download: Must-Have Tools for the Agent with Mobile Mojo
From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine
Mastering Social Media to Expand Your Reach Online
Life Style Branding: Why it Matters
Case Study: Managing Reputation and Content on the Web
Maximum Exposure: Publicizing Your Listings
Going Local: What Does It Take to Win in Local Real Estate?

To view a complete list of all 12 Agent Reboot locations for 2010, go to http://www.agentreboot.com.

Follow the Agent Reboot conversation on Twitter via @InmanNews, or follow the hashtag #agentrb. In addition, view additional details and comments from attendees and speakers on facebook.com/agentreboot. National sponsors include Better Homes & Gardens Real Estate, Market Leader and Zillow.com.

Tickets are $ 99 and can be purchased online at http://www.agentreboot.com . The price is $ 149 for anyone who registers on site. Members of the media may qualify to receive a free press pass. Please contact Katie Lance, Marketing Manager: katie (at) inman (dot) com.

About Inman News | Inman News is the leading source of independent real estate news, information, advice, research, technology, opinion and commentary for industry professionals and consumers alike. Inman’s unbiased and hard-hitting stories are known throughout the real estate industry. Agents and brokers globally trust Inman News as their first source of accurate, innovative and timely daily real estate news.

In addition, for over 14 years, Inman News has been hosting Real Estate Connect – a semi-annual real estate conference for real estate brokers and top-level executives. Connect will be held January 12-14th 2011 in New York City.

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Many traders

prosperous today, including the latest technologies and their current marketing strategies online and are unusual to see results. If your current marketing strategies do not work as they did, then you should consider making some changes in your overall business tactics. If your current marketing promotions are good, very good, but you might be able to improve your net profit is considering incorporating some of the latest innovations in marketing to your marketing efforts underway. A little tweak in your website could make a huge difference.

We are not talking about adding bells and whistles of fancy on your website to make it more flashy and fun. What we are talking about here is a technology that will help you increase sales and grow your business. Of course, you must make your site attractive to users with maybe a small flash, photos, etc. However, as we noted in some of our recent articles search engines do not see flash, images, graphics, capitals, etc.. they read the text and content. So where is this balance that will work for you and your existing business?

technology designed to make some very specific functions can make a huge difference in your overall marketing efforts and may eventually make the difference between a successful marketing campaign and a complete failure for your current project. If you sell products, then there are some improvements website you may want to consider in your marketing strategies online.

It is advisable to have at least one image of each section of your products with a clear and concise description of the product. If there are technical data and details that will help the end user to decide to buy the product, then by all means include such information. Opening of technical information on a different page can be a great help too. Make sure that the user can click on the photo to enlarge. This will allow the user to see the picture clearer than in a thumbnail size for example. I found the photo 200X200 pixel resolution with a good show details clear enough for normal user.

This information is not all that technique, however, which makes the image a thumbnail of the photo and less than a 3X5 should work fine. Experiment a little here and see what works best for you. The whole issue here is that the user is able to obtain a clear picture of the product and be as close as possible to collect and review the physical product in person. There are new and exciting affordable software that presents images in 3D and make your presentation come alive and be even more powerful.

gives the user the closest possible experience to see the product on all sides and angles with a click of the mouse. Being able to see the product in a virtual environment on all sides allows customers to get involved with the product, without interrupting their thought processes may be buying your product.

By getting the customer as closely as possible to actual items, they are interested in buying, the more likely you make that sale will happen. This is an example of letting technology strategies and marketing to work together that will give you a huge advantage over your competitors. This information is not an endorsement or selling a particular product. This is just one example of how you can integrate technology and your current strategies to improve your business.

screenshots have been used by many webmasters for some time. Since adding photos to your Web site does not require much technology, you may want to add sound and video to your current website as well. This is especially true if you sell a service. A warm friendly casual voice can go a long way in building confidence of a client, building a relationship and developing a positive result with the prospect of becoming your next best customer.

small audio clips that the customer can listen with simple steps on how to use your product or service can be an important part of your marketing strategy online. The combination of allowing a client to hear and see exactly what you’re talking about has been extremely powerful for my personal business.

There are programs that are simple to use program that has an advertisement or a full article and display text, play soft music in the background and do a voice over with a professional player who is extremely powerful . These programs are affordable but not cheap, however, the power of a presentation of this magnitude is unfathomable.

A word of caution here would not have the presentation start playing immediately when the customer clicks on the website, email or article. Give the customer the courtesy of the mouse click and listen to your presentation that if they want.

These are some examples of integrating technology and marketing strategies for your current marketing situation in a more powerful and effective. Use your imagination more do a Google search on what might work for you and your own business opportunity.

If you are confused about exactly what to do, the eBiz Solutions Team is here to help you in your marketing efforts. Call and speak to a member of our team today and enjoy 30 minutes free “no obligation” consultation are offered.

“Let’s Build Your Business Together”

Larry Miller The SEM / SEO Consulting

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Briabe Media is launching a series of article to help brands and agencies Demystify Mobile Marketing

Los Angeles (PRWEB) October 31, 2006

Briabe Media, a full service mobile media agency, announced today the introduction of a series of monthly articles focusing on marketing simplification for mobile brands and news agencies. Through this series of informative articles, Briabe plans to provide agencies and media who lack experience with the mobile channel ideas in powerful roles mobile marketing could play in their media strategies. Moreover, Briabe also use the series of articles to address many of the most common misconceptions about the channel to accelerate the integration of mobile telephony in the marketing mix.

“Mobile marketing allows brands the power to reach more people more often than any other marketing platform,” said Briabe Co-founder and Chairman James Briggs. Â? Even if, in our meetings with some of country A? S biggest brands, agencies, media and entertainment companies, we learned that there is still a significant amount of confusion about the potential of the mobile channel and the most appropriate ways to integrate it into marketing strategies. If the mobile channel will live up to its potential, it is the duty of mobile agencies, like Briabe, to invest in education initiatives for customers. This series is part of a number of initiatives that Briabe Media will present over the coming years months.Â

Briabe Mediae? first article, Focus on the simple truths of the Mobile Marketing, arrives at the base of mobile marketing to help sort through the marketing hype and clutter to build a practical plan to build mobile brand strategies.

To read the full article please click on the link below:

http://briabemedia.com/pdf/SimpleTruthsofMobile.pdf


About

Briabe Media, Inc.

Briabe Media is a full service mobile media company founded by an experienced management team who has worked in and around the area of mobile telecommunications for over a decade. Briabe Mediae? Mission is to help brands leverage mobile platforms to connect with customers via unique solutions and campaigns that complement their existing marketing efforts and develop their potential to achieve revenues, and especially their relevance to the life of their target audience.

Briabe Media takes the pain and frustration to reach on-the-go customers for brands and content owners by managing the campaign from the initial concept development to final reporting and analysis parameters. In addition, working with Briabe, companies are able to leverage our technologies, partnerships and campaign tools while retaining their rights to valuable intellectual property and maximize the potential for monetization and mobilization.

www.briabemedia.com

Briabe Media, Connecting your brand, with

Well-Connected!
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RSS(Real Simple Syndication) is the BIG… Buzz around the Internet these days because of its Powerful ability to syndicate content Effortlessly and Instantly across the Internet to any website and/or subscriber who subscribed to that particular RSS Feed with a 100% GUARANTEED delivery.

What other technology online can guarantee you that?

Email? I don’t think so.

RSS is it… Period!

And the crazy thing is, everybody who publishes content on their website on a regular basis is quickly adapting because of the many benefits RSS offers because lets face it, updating content manually on any given website is a very time consuming task, especially when you have to do it on a Day In and Day Out basis.

But, by having an RSS enabled website, not only do you get high quality content INSTANTLY delivered, you can now give your audience more content with less work on your part leaving you more time to focus on other important tasks you might have sitting on the back burner when you have time.

This is the main benefit RSS Syndication gives the website owner and/or valued subscriber.

Now that you have some idea of how RSS can simplify updating content on any given website, what does this have to do with Article Marketing and how does it benefit the content publisher who writes the articles?

Well… lets talk about it.

We all know that content is the life blood of the Internet and is why most people come online… right?

We also know that RSS syndicates content to whatever website that is RSS enabled and/or subscriber who uses an RSS aggregator.

The BIG question that’s probably floating around in your head is… how do Article Publishers who write the articles benefit from RSS Syndication?

The answer is simple really.

Ever heard the phrase… “The Internet Is Nothing More Then A Numbers Game”?

If not, now you have and that is exactly what RSS Syndication will do for anybody who does or is just starting out can expect to benefit from by joining the Article Marketing game.

Let’s talk about this a little more so it’s clear in your mind.

Let’s say you write your first article and your manage to locate, lets say… 20 Article Directories that offer FREE Article Submissions and offer RSS Feeds to website owners and to the general public to use.

And lets say that those 20 Article Directories collected all their RSS Feeds and submitted them to all the TOP RSS Directories on the web so that website owners and/or people with RSS Aggregators can locate those RSS Feeds so they can subscribe to them.

You with me so far?

Now, you go and submit your article to all 20 Article Directories and wait for their reply to see if your article got accepted.

You check your Inbox and find that all 20 article directories accepted your article into their database and would be syndicating it within the next 24 hours.

Notice I said the word “syndicating”. That’s because once your article is approved by that article directory and because these article directories use RSS technology to syndicate NEW content to whoever is subscribed, guess what happens to your article?

It gets syndicated to whoever is subscribed to that RSS Feed. So if you submitted to all 20 article directories under whatever category, and there were 200 subscribers per article directory subscribed to that RSS Feed, guess how many potential customers you will possibly come in contact with through your articles Resource Box?

Lets do the math… how’s 4000 potential subscribers, which means you have a potential of receiving 4000 potential visitors to your website of choice… Absolutely FREE!

That’s the power of RSS Syndication and is WHY article marketing is becoming one of the #1 ways to promote ANY website online.

I wrote this article just as a quick example of what RSS Technology can do for anyone using it on their websites and for those who use articles as part of their website promotion strategy so you can see how RSS will get your articles more exposure with NO extra work on your part.

I truly hope you see the benefits I outlined within this article and hope you take the neccessary steps to getting started with writing your own articles, if your not already, so you too can benefit from RSS Syndication like everyone else.

So… with that said, what are you waiting for?

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Spun articles can get a bad rap when they are poorly written, but that’s not the way things have to be!

Articles that are spun (sometimes called “spinner articles”) use a specific syntax that makes it so that variations can be created for certain words and phrases in an article. When the spinning process is complete, the author has actually turned that one original article into lots of different articles.

People spin articles as part of their article marketing strategy for SEO reasons. It is better to have backlinks from lots of different articles across the net, rather than backlinks from the same content repeatedly. This helps your website to get a higher search engine ranking.

By creating many different articles, you also increase your chances of having more of your articles turn up on the search engine results pages.

So, what’s the problem with spinning articles?

The issue is that when a person uses a low quality spinner tool or is not careful to create grammatically correct, completely interchangeable variations, then the resulting article can look like “word salad”–a bunch of gibberish on a page.

Spinner Technology:

There are some types of spinner technology that create low quality articles.

These are usually tools that have a built in thesaurus that will automatically substitute words within an article with synonyms (or what the tool’s thesaurus considers to be a synonym). This creates problems because often the words are taken out of context and variations are used that are not really interchangeable with the original text.

You may have seen these types of nonsensical, obviously spun articles floating around the net.

That is not the way things have to be–there are other types of spinner tools that have been designed to create article variations that are as high quality as the original.

Here’s the type that you should look for:

If you are going to spin articles, use a tool that allows YOU to create the variations. You know the context of the words in your own article, so you can create alternate words and phrasing for portions of your article.

You should also be able to preview every single one of the article variations that you create–that is not an option! Previewing is necessary to ensure that each spin that you create makes complete sense and is grammatically correct.

Extra attention is needed when creating spun articles–it takes longer than just writing one version of an article, because you are actually creating lots of different articles at a time.

Here are a few more tips:

1 – The variations that you create need to be interchangeable with the original words or phrases in your article. You cannot introduce a new thought or change the meaning of a sentence–it just won’t work. Your goal is simply to rephrase or reword to get the same exact meaning from the article.

2 – Look at the entire sentence and see what is around the phrase or word that you are spinning. You may need to tweak your spin to make the grammar correct. For example, if the word before your variation is “a” and your variation starts with a vowel, then you will need to make sure that for that variation the word “a” becomes “an”.

3 – Also, be sure that the variation you create “reads well” in the context of the entire sentence. The spin you create may be grammatically correct, but that doesn’t mean that it won’t sound repetitious and awkward when read along with the whole sentence.

You can create high quality spins that any publisher would love to receive and that readers will find valuable–it just takes skill and attention. Your biggest ally in creating a spun article is the “preview” button that allows you to see what you’ve created.

You can use article spinning technology for good instead of evil if you do it correctly, and be sure to use a quality article distribution service to get your article distributed effectively. Take your time, create variations thoughtfully, and preview ruthlessly!

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